Amberlee is a retail expert who is passionate about helping brands translate their business goals into impactful design.
She believes the most innovative and successful solutions happen when all parts of a business are unified in their goals and approach. She is an expert in facilitating alignment and connecting the dots between strategy and design. Working directly with brand executives to translate innovative customer experiences into reality, her clients and business relationships include some of the most influential and beloved brands in the world.
Amberlee's education and professional experience have provided her opportunities across all types of retail including fashion, beauty, consumer products, service, department stores, banking, hospitality as well as food and beverage. Her expertise includes:
Retail Strategy + Market Trends
Retail Experience Design
Retail Prototyping + Fixture Development
Retail Construction + Implementation
Innovation + Future Thinking
Art Direction + Copywriting
Digital + Print Content Strategy
Brand Identity Development + Guideline Implementation
Naming + Identity Design
Consumer Behavior Research
Product Design + Extension including Development + Launch
Marketing, Public Relations + Social Media
Brand Partnership Development + Execution, including B2C + B2B
Portfolio available upon request.