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FROM WILDCAT TO DESIGNER:
Watch Amberlee's University of Kentucky "SeeBlue." story here!
Follow @aeISABELLA on Twitter

@EIsabellaDesign Reminder: Season finale of "Shark Tank" with @TheSharkDaymond Tonight at 8pm on ABC!"
May 18th at 6:58pm

@UsherRaymondIV is coming to visit me at work @rockcenternyc on Friday, so excited:) thank you @todayshow !
May 16th at 8:17pm

Happy mother's day to all my friends who are amazing mothers and especially my mama and auntie lisa!
May 13th at 6:12pm

  • IIDA Georgia
    Coming January 2012
    Branding, Graphic Design, Web Design
    2011
  • Mannington Commercial
    The Mannington Commercial Tx:Style Design Competition was open to professional designers with less than 7 years experience to submit design concepts for carpet. My ruffled inspired design named “eXposed”, was selected as one of the top 6 international finalists.

    eXposed was inspired by taking the ruffle its traditional feminine form and contrasting it with more a more dramatic, pressed garment. It’s intersecting lines and striking geography caused me to look to the architectural forms I studied in Germany by Daniel Libeskind as an additional source of inspiration.

    As a finalist, I debuted my carpet at NeoCon in 2009. It has also appeared in the pages of Interior Design and Contract magazines.
    Industrial Design, Graphic Design, Interior Design
    2010
  • Ethical Fashion Social Awareness Campaign
    The concept that ‘Beautiful things can often be deceiving.’ was the inspiration behind this ethical fashion social awareness campaign.

    The goal was to challenge consumers to take on the responsibility to research ethical fashion. It aims to inspire people to look a bit deeper, while offering small, meaningful stories that provide them with information about a product, process or situation. It’s believed that the catalyst for change lies within consumers becoming educated and demanding safe working conditions, sustainable practices and fair trade in order for the fashion industry to change their ways of doing business.
    Academia, Calligraphy, Graphic Design
    2011
  • Senor Frog's
    Senor Frog's Restaurant, Bar and Souvenir Store is the highlight of most vacations in sixteen cities such as Cancun, Acapulco, Cozumel and Myrtle Beach, South Carolina. I was asked by Senor Frog's to come up with a fun outdoor menu that guests waiting in a line typically exceeding one hundred people could read prior to taking their seat. This unique project is just one example of our collaborations.

    www.senorfrogs.com
    Branding, Graphic Design, Advertising
    2010
  • Gallery Espresso
    Gallery Espresso celebrates the opportunity to create a coffeehouse in Savannah, Georgia that thinks globally in terms of providing a sustainable world class product with personalized service, while acting locally to support the arts and communities in which we call home.

    The excerpts shown here are from the 2010 brand identity package for Gallery Espresso. The core of the solution surrounded the flexible logotypes ability to be individualized and personalized for their guests.
    Academia, Branding, Graphic Design
    2011
  • Young Architects Forum
    This logotype is based on the typeface I designed called Josephine. I found it very fitting for the YAF of Atlanta because it's typeface that is rooted in tradition with the proportions and serifs. However, the execution utilizes modern linear forms as serifs as well as two different line weights coming together to create the monolithic letterforms.

    The result is an internal dialogue between the old and new but a unified outward expression. This symbolizes the relationship between YAF, the AIA and their outward expression to the world.
    Branding, Graphic Design, Typography
    2011
  • Book Design
    The Little Book on How to Become Kind of a Big Deal was a vision of mine since 2007. After graduating from the University of Kentucky and leading one of the largest student organizations on campus, I felt as though I mad many experiences to share with others. Given the creative liberty to choose my project for a course in graduate school in the spring of 2009, I turned my vision into a reality.

    This 7” x 7” workbook provides a step-by-step guide for the leader of an organization to engage and rally their teammates around a clearly defined vision and mission for the upcoming year. The bright palette encourages casual, information conversation while the copy aims to direct and tailor the conversation towards identifying concrete goals. The book is meant to be written in like a journal and to serve as an inspirational record that is to be referenced throughout the year.
    Academia, Graphic Design, Writing
    2011
  • Typography Design: Josephine
    Josephine is a streamlined decorative typeface appropriate for sophisticated headlines and creative typographic treatments.

    Utilizing only two different stroke weights with consistent spacing this typeface balances variety with consistency to create a family that is best suited for use with Kabel Std Light.

    The forms for this typeface started with my own handwriting as inspiration. It quickly evolved into simplistic forms that have been segmented and broken to represent coding and early typographic forms.
    Academia, Graphic Design, Typography
    2011
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All works © Amberlee Isabella 2011. Please do not reproduce without the expressed written consent of Amberlee Isabella.